My design journey started with an opportunity to step into a role as a graphic designer at a signage company, without formal training or experience at the time.

What began as a challenge quickly became something more
A love for creating visuals grew, but more importantly, a gap became clear:
Many businesses had visuals to be printed, but very few had brand alignment.
It became evident to me that good design alone isn’t enough.
A brand needs to be built with intention.

At the start of 2021, the decision was made to step away
(without another job lined up), but with a clear sense of direction and purpose.
Ambassador Brands (now Lumenacity), was born from that decision.

Behind the "Brand Designer" title, I love learning, exploring different perspectives
and I strongly believe that what we label as impossible,
can become our daily reality if we apply ourselves correctly.

The biggest joy of this work for me,
is getting to be in the presence of people who have vision
and finding a way to help facilitate it.

I am usually the quiet and calm person in the room, with a lot to say if we speak one-on-one.

I love music, epecially rock (which i am probably listening to
while working on your designs) and The Mentalist is my all-time favourite series.
To unwind and recharge, I love going on long drives (especially if I am the driver -  my dad taught me well), seeing new places and dabbling in photography.

I have German Shephed (Maverick), who keeps me company during the day.

I don’t believe in surface-level design
(or surface level anything for that matter).
I believe in doing things with care, clarity, and purpose
and I would be honoured to participate in helping
you build your vision in a way you can be proud of.